WAKEFIELD, Mass. — Curaleaf Holdings has appointed Talley Wettlaufer as senior vice president of retail for Curaleaf, succeeding Chris Melillo, who has left the company.

“As Curaleaf continues on its growth trajectory, we are extremely pleased to appoint Talley to lead our retail customer experience and position our brands for future success. With an impressive track record for building high performing retail operations at Grassroots Cannabis, Talley brings seasoned industry leadership as well a deep expertise driving growth and perfecting the customer experience at some of the most well-known consumer retail brands. On behalf of the entire Curaleaf team I’d like to congratulate Talley on her new role,” said Joe Bayern, president of Curaleaf. “I’d also like to take a moment to thank Chris for his contributions to expanding the Curaleaf retail team over the years and most recently helping adapt our retail customer experience to rise to the challenges presented by COVID-19.”

Wettlaufer brings over two decades of experience in global merchandising, retail expansion, and profit and loss management. She has a record of driving growth and elevating the retail customer experience for leading brands including Grassroots Cannabis, J. Crew, Abercrombie & Fitch, and Petco. Most recently, as head of retail at Grassroots Cannabis, Wettlaufer tripled the retail footprint and number of operating markets while building a high performing team to support and manage over 800 employees, driving consistent month over month revenue growth and implementing systems and structure positioning the business for long-term success. She holds a bachelor’s degree from Cornell University.

“I am honored to be selected to lead the Curaleaf retail team and consumer facing operations, which includes the nation’s largest network of medical and adult-use dispensaries,” said Wettlaufer. “It is a truly a pivotal moment for the industry and an exciting time for our company, and I’m thrilled to be joining such a talented management team. I look forward to creating exceptional experiences for all our patients and customers, increasing the visibility and preference for our brands, and enhancing the community connections of our local Curaleaf retail dispensaries.”