WOONSOCKET, R.I. — CVS Pharmacy recently launched Tested to Be Trusted, a program requiring third-party testing of all vitamins and supplements sold in-store and online to confirm the accuracy of the dietary ingredients list on the supplement facts panel and to confirm that products are free from certain additives and ingredients. 1,400 vitamins and supplements from 152 brands across 11 categories, including diet and nutrition, pain, and digestive, have completed testing.
The expanded assortment and new vitamin and supplement testing standards are the latest evolution in CVS Pharmacy’s commitment to being a trusted partner in health and holistic wellness, and they are the focus of a new campaign dedicated to the importance of self-care. CVS Pharmacy says it is the first and only national retailer to implement a program that requires this caliber of standards for vitamins and supplements.
“CVS Pharmacy’s requirement of third-party testing of all vitamins and supplements uniquely positions us as a trusted retailer and health partner where consumers can shop for proactive wellness solutions with confidence,” said Kevin Hourican, executive vice president at CVS Health and president of CVS Pharmacy. “We are seeing more customers focus on self-care as part of their overall health, and CVS is committed to providing access to new products and categories to empower people to practice self-care in their daily lives, especially since self-care varies based on an individual’s needs.”
The new self-care campaign features advertising centered on the Tested to Be Trusted program and the bold decisions CVS Pharmacy has made with the health of consumers in mind. Since removing tobacco from its stores in 2014, CVS Pharmacy has made a number of choices to bring to life its enterprise purpose of helping people on their path to better health. Recent major steps include:
• The removal of products with SPF less than 15 from shelves.
• The reformulation of nearly 600 store brand beauty and personal care products to remove parabens, phthalates and formaldehyde donors.
• The CVS Beauty Mark initiative, which is a commitment to lead positive change around transparency in beauty in order to educate customers on the difference between authentic and digitally altered imagery.