WOONSOCKET, R.I. — CVS Pharmacy announced earlier this month the opening of 12 specialized CVS Pharmacy y más stores in New York and New Jersey, the first stores of this kind in the tristate area.
CVS Pharmacy y más stores are designed to provide an enhanced, convenient, personalized shopping experience specific to local Hispanic communities. Shoppers will find the tailored deals from products and brands they already know and love — all with a higher level of customer service and lower everyday price.
The store format incorporates bilingual staff and signage, and it is a one-stop shop for more than 1,500 products from trusted Hispanic brands, such as Iberia Foods,Yaucono, Fabuloso, Tio Nacho, Pilon and Café La Llave.
“Our CVS Pharmacy y más stores have been hugely beneficial to providing a more inclusive environment and value-based personalized selection for our Hispanic customers,” said Mayra Boitel, vice president and chief merchant of alternative formats at CVS Health. “Customers can access familiar brands they already know and love, speak with a bilingual staff who can clearly answer any questions about their medication regimen, and easily navigate throughout the store to find what they need quickly. We understand our Hispanic customers are looking for more personalized shopping experiences, and we’re eager to deliver in these markets and make them feel at home while they pick up their essentials.”
The CVS Pharmacy y más format debuted in June 2015 with the opening of 12 stores in the Miami area. The launch of the format followed CVS Health’s 2014 acquisition of Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drug store chain in the U.S.
“We have leveraged the expertise and experience of Navarro’s successful history of serving Hispanic consumers to create CVS/pharmacy y mas,” a CVS executive said at the time.
CVS Pharmacy has since opened more than 200 CVS Pharmacy y más locations in more than 90 cities across California, Florida, Nevada, Oklahoma, Texas and Puerto Rico, providing Hispanic consumers with best-in-class pharmacy services and familiar brands at a low cost in a comfortable environment.
“This year, CVS continues to expand the y más store format in New York and New Jersey, where concentrated Hispanic populations can benefit from a personalized retail environment that better meets their unique needs, while also receiving CVS Pharmacy’s unique clinical offerings and medication adherence programs, designed to improve health outcomes and reduce overall health care costs, and enjoying value from familiar CVS Store Brands, ExtraCare savings and more,” Boitel added.
The CVS in Central Islip has been transformed to be Long Island’s first Hispanic-focused CVS. Other New York locations include two in the Bronx, one in Jackson Heights and one in Ridgewood. In New Jersey the new stores are in Fairview, North Plainfield, Trenton, North Bergen, Newark and two in Union City.