CVS introduces one + other personal care brand

Print Friendly, PDF & Email
CVS introduces one + other personal care brand

WOONSOCKET, R.I. — CVS Pharmacy has launched one+other (pronounced ‘one another’), a new beauty and personal care brand that the company says is designed to celebrate individuality with a line of self-care essentials designed to be mixed and matched. According to a survey conducted by The Harris Poll on behalf of CVS Health, 91% of Americans agree self-care is important no matter who you are and 50% of Americans practice some form of self-care every single day. However, 1 in 3 (34%) Americans do not see themselves reflected in the self-care movement and nearly 4 in 10 (38%) Americans say they can’t afford to practice self-care.

The company said it created one+other with the idea that everyone deserves to feel good, both inside and out. The goal is to democratize access to personal care products so that everyone can practice self-care in their own unique way at an accessible price point. Additionally, as a brand created for all, the marketing campaign for one+other reflects a unique set of diverse voices and faces to show an authentic and inclusive representation of the CVS consumer, no matter one’s gender, race, ethnicity, sexual orientation, age, disability or body type.

“Bringing health in beauty to the forefront of our assortment and marketing decisions is imperative as we work to ensure consumers can find the solutions they’re seeking to look and feel their best every day,” said Andrea Harrison, vice president of Merchandising, Beauty & Personal Care at CVS Health. “The launch of one+other improves the shopability of our essentials products and ladders back to our commitment to make self-care more accessible and inclusive for everyone.”

one+other features an assortment of 200+ self-care staples — everything from cotton balls and nail polish remover to tweezers, eyelash curlers, body wash, brushes, hair accessories and more — exclusively available at CVS stores and on The collection will continue expanding with new launches through 2023 and beyond to consistently provide products that cater to the individual and unique needs of our diverse consumer base.

For more information, visit in a new window.



You must be logged in to post a comment Login