WOONSOCKET, R.I. — CVS Health has focused on people with two recent appointments, tapping Michelle Peluso to serve as the company’s first chief customer officer and naming Laurie Havanec executive vice president and chief people officer.

In a newly created executive leadership role, Peluso will be responsible for transforming the consumer experience and accelerating CVS Health’s digital strategy, the company said. She will oversee CVS Health’s marketing and brand strategy, digital transformation and the end-to-end consumer experience.

“Michelle is a seasoned executive with a strong track record in building a world-class consumer experience and delivering results,” said Karen Lynch, who will become president and chief executive officer of CVS Health on February 1. “Michelle’s consumer focus will accelerate our work to ensure a connected health experience across all CVS Health touchpoints, as we continue to reshape health care as we know it today.”

Peluso brings 25 years of experience to her role. She previously served as chief consumer marketing and internet officer for Citigroup, and as CEO for two online platforms: Gilt Groupe and travelocity.com.

“I’m thrilled to join CVS Health and to help lead its purpose of helping people on their path to better health by giving every customer a connected experience that better meets their needs,” Peluso said. ‘COVID-19 has accelerated changes to health care delivery, and CVS Health’s diversified offerings give it an unparalleled opportunity to lead the way in providing customers with a personalized and seamless experience at every interaction.”

Peluso will become a member of the company’s executive leadership team and report to Lynch.

Havanec most recently served as executive vice president and chief people officer of Otis Worldwide Co. Before that she was corporate vice president of talent and HR at United Technologies Corp. and previously served as a senior HR leader at Aetna.

“Laurie is an innovative leader who brings a wealth of experience partnering with executive teams to build strategic, people-focused human resources strategy,” Lynch said. “Laurie will lead talent and culture initiatives that support our business strategy, and she will also play a central role in helping to inspire and engage all 300,000 employees across CVS Health.”

Havanec’s appointment is effective February 8; she will succeed Lisa Bisaccia, who is retiring after 16 years at the company.

“It’s been said that businesses don’t create value; people do,” Havanec said. That’s why I’m honored to join CVS Health at such a critical time in the company’s history. In partnership with our business and HR leadership teams, I look forward to building and maintaining a corporate environment that enables us to achieve our vision to transform health care for consumers across the nation.”