WOONSOCKET, R.I. — CVS/pharmacy has launched what it says is the first beauty club program for the chain drug trade class. The club is an extension of its ExtraCare loyalty card program.

CVS/pharmacy has launched what it says is the first beauty club program for the chain drug trade class. The club is an extension of its ExtraCare loyalty card program.

ExtraCare card holders who register for the ExtraCare Beauty Club receive additional rewards on beauty purchases andother beauty-specific benefits. Members receive a 10% off beauty shopping pass on enrollment and $5 in ExtraBucks rewards with every $50 beauty purchase, and $3 in ExtraBucks rewards on the member’s birthday.

Members also receive monthly e-mail newsletters with exclusive coupons, beauty tips and new product information.