SALISBURY, N.C. — Delhaize America has begun a promotion that gives consumers a chance to win prizes of up to $250,000 for shopping any of its supermarkets.

Delhaize America has begun a promotion that gives consumers a chance to win prizes of up to $250,000 for shopping any of its supermarkets.

All of Delhaize’s chains (including Food Lion, Bloom, Hannaford and Bottom Dollar Food) are participating in the Great Grocery Giveaway promotion. Customers who shop the stores receive a scratch-and-win game card with every qualifying transaction, and loyalty card holders can receive bonus cards with certain purchases.

Prizes range from $1 to $250,000, and Delhaize expects to pay out a total of more than $5 million during the course of the summer event.