CINCINNATI — Designer Pamper diapers will be available in 11 styles for babies and toddlers at Target stores and on Target.com beginning in mid-July.

Designer Pamper diapers will be available in 11 styles for babies and toddlers at Target stores and on Target.com beginning in mid-July.

The diaper collection for both boys and girls was designed by Cynthia Rowley for Procter & Gamble Inc.’s Pamper brand. They will be available in pastel colors and in madras, striped and printed ruffle designs.

"Of course parents want the very best for their little ones," said Jodi Allen, Procter & Gamble’s vice president of North America baby care. "We also know that sometimes it’s the little things — like how a baby is clothed — that can bring added joy to mom and dad. While performance always comes first, we know that design is also important to parents. We’re pleased to introduce the first diaper line that brings together the best of these two worlds."

"As a mom, I wanted other moms and dads to have more options in every part of their lives — even diapers," said Rowley. "It’s the first piece of clothing your baby will ever wear, and it should be special."