DG, Ibotta to debut rewards program

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GOODLETTSVILLE, Tenn. — Dollar General is partnering with Ibotta to launch a cash-back rewards program.

“We are excited to provide an additional innovative option for our customers to help stretch their budgets,” says Emily Taylor, Dollar General’s executive vice president and chief merchandising officer. “Ibotta’s cash-back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers alongside our everyday-low prices.”

As part of the partnership, Dollar General will join the Ibotta Performance Network (IPN), the first digital network that enables promotions to be delivered in a coordinated fashion across retailer platforms, large third-party publisher sites and Ibotta’s leading direct-to-consumer properties. Dollar General is the first retailer in its channel to join the IPN.

Consumers can get cash-back rewards on thousands of items at Dollar General through Ibotta’s platform and expect cash-back rewards available directly through Dollar General’s app and website by this spring.



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