Dollar General adds new store concept

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First two DG Market + pOpshelf Stores now open

NASHVILLE, Tenn. — Dollar General has debuted a new store concept that combines the offerings of its DG Market and pOpshelf formats. Two stores featuring the new store-within-a-store approach are now open in the Nashville, Tenn., market.

DG popshelf“We are thrilled to enhance our customers’ shopping experiences through our new DG Market + pOpshelf store-within-a-store concept, which further demonstrates our innovative spirit and track record of format development,” Dollar General CEO Todd Vasos said. “Through this combined format, we aim to deliver the value and products customers trust from a DG Market with the continually-refreshed merchandise — including beauty and seasonal products, home décor and arts and crafts — through pOpshelf. We have been pleased with customers’ positive initial reactions, and we look forward to welcoming additional customers to experience our newest format.”

The company plans to host a community grand opening celebration for each location on Saturday, July 31, where it will give away gift cards and product samples.  Attending customers will also be eligible to receive a complimentary DG Market + pOpshelf tote bag with product samples and gift boxes, as well as enter to win sweepstakes for $500 in free shopping.

The new format promises new growth opportunities for Dollar General’s pOpshelf format, which the company describes as a new and exciting retail store format offering on-trend seasonal and home décor, health and beauty must-haves, home cleaning supplies, household and specialty items, arts and crafts, party planning and entertaining needs, and toys. Most items sold in a pOpshelf store are priced at $5 or less.

Dollar General first announced the new pOpshelf concept in October 2020 and has since opened 16 stores in three states. Stores are currently under construction in Mobile and Foley, Alabama and Aiken and Columbia, South Carolina.

The Company currently has plans to have about 25 Dollar General and pOpshelf combination stores, as well as up to an additional 50 standalone pOpshelf locations in various markets,  by the end of fiscal year 2021.

Dollar General adds as part of pOpshelf’s commitment to serving the communities it calls home, the company also partnering with The Confetti Foundation to provide 1,500 birthday parties in the current fiscal year to children who have to spend their birthday in a hospital, pediatric oncology clinic or hospice facility. Through the partnership, pOpshelf hopes to bring a little fun and joy to patients and their families during a difficult time, the retailer said.


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