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Dollar General launches line of dietary supplements

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OhGood! brand of naturally-flavored gummies

GOODLETTSVILLE, Tenn. – Dollar General is introducing an exclusive line of health and wellness gummy supplements, which the company says supply nutrients that help make everyday wellness routines easy, fun and delightful.

OhGoodProducts in the OhGood! line are made with clean ingredients, Dollar General says, and are non-GMO, gluten free and made with natural flavors. Additionally, select products within the line are vegan or vegetarian.

Ten of the 18 new OhGood! gummy vitamin products are available chainwide, and the complete line can be found on the shelves at about 11,000 Dollar General stores.

“Vitamins and supplements can be beneficial for many of our customers, particularly those with certain medical conditions or dietary restrictions,” says Albert Wu, Dollar General’s chief medical officer. “In those instances, gummies can be an option and may promote adherence to a daily regimen.”

“Everything we do at Dollar General is centered around our customers,” says Jackie Li, senior vice president of private brands and global sourcing at Dollar General. “These items will not only aid our customers’ daily needs but will do so at a fantastic value.”

Items in the OhGood! Line are being marketed in the following categories:

Overall wellness:

  • Vitamin D: Natural levels of vitamin D decline with age and in those who spend most of their time indoors. At a strength of 1,000 IU, these pineapple flavored gummies nourish with the recommended daily requirement.
  • Black Elderberry: Delivering 400 mg of sambucus black elderberry, these gummies also include vitamin C, and are a source of zinc.

For the whole family:

  • Women’s Multivitamin: Mixed-berry flavored gummies that are made with natural flavors only. Two gummies each day can help users meet the daily requirement for more than 10 essential letter vitamins and minerals, including vitamins C, vitamin D, and folic acid.
  • Men’s Multivitamin: Blueberry-flavored gummies made with natural flavors. Users who take two of the gummies a day can get their daily requirements of 10 essential vitamins and minerals, including vitamin B-12, vitamin C, vitamin D3, and zinc.
  • Kid’s Multivitamin + ProbioticEach gummy serving provides several essential vitamins and minerals for growing bodies, along with bacillus coagulans, a beneficial bacteria and probiotic. 

Everyday essentials:

  • Apple Cider Vinegar: These vegan, naturally flavored gummies are easy to take and taste like a bite of a fresh apple.
  • Hair, Skin and Nails: Providing a high-potency source of biotin (vitamin B-7). Made with natural flavors only and no artificial sweeteners. 

Energy and sleep:

  • Vitamin B12 + D3: Vitamin B12 — an essential water-soluble vitamin he body needs but but cannot make naturally — is paired with Vitamin D3, a fat-soluble vitamin that goes by the nickname the “sunshine vitamin.”
  • Melatonin: Melatonin is a hormone that is naturally produced by the body as a response to darkness to help prepare the body for rest.  As adults age, melatonin levels may begin to decline.

Items available in select Dollar General stores include:

  • Probiotic: One gummy provides 5 mg of bacillus coagulans, which contains 1 billion effective cells at the time of manufacture. These tropical-flavored gummies are made with natural flavors and supply ginger root extract along with the digestive enzymes papaya and pineapple.
  • Zinc: A simple and delicious way to ensure you’re getting your daily dose. These mixed berry gummies are made with natural flavors and deliver 50 mg of zinc per serving.
  • Vitamin C + ZincA vegan and delicious way to get a high-potency source of these two essential nutrients. These great tasting lemon-flavored gummies can help you meet your daily requirement for both vitamin C and zinc.
  • Kids C + ZincVitamin C is one of the most important vitamins for kids, and z from their daily diet is essential.
  • CranberryBursting with natural fruit flavors, these vegan gummies deliver 500 mg of this important superfruit. Cranberries are considered a natural source of proanthocyanidins (PACs) and are a great way to get a concentrated source of this superfruit every day.
  • Kids MelatoninCreated with children’s nutritional needs in mind, the natural cherry pomegranate vegan gummy delivers a low dose of melatonin and is drug-free, gentle, and effective.
  • CollagenNaturally flavored, each strawberry gummy serving supplies two types of hydrolyzed collagen (types 1 and 3) to add to the daily beauty routine.
  • Prenatal + DHAThese fruit-flavored gummies can help users meet the daily requirement for 10 essential vitamins and minerals. Prenatal + DHA gummies supply key vitamins and minerals for women who are thinking about becoming pregnant, are currently pregnant, and those who have recently welcomed a baby.


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