2021 Global Market: Fall Experience set for October 18-22
CLEVELAND – Building on the success of its Global Market: Food & Beverage event in June, ECRM on Thursday announced plans for a massive virtual event this fall that will bring together buyers and product suppliers from around the world across all major consumer packaged goods (CPG) categories.
ECRM’s 2021 Global Market: Fall Experience will deliver international scale combining RangeMe’s immersive product discovery experience with ECRM Connect, ECRM’s virtual meeting environment, for brands to showcase relevant products to buyers from retailers and foodservice operators of all sizes and locations, the company said. Categories covered will include food, beverage, foodservice, baby, household, housewares, pet, school & office, toy, seasonal, camping, beauty, health care and personal care.
“If the success and scale of 2021 Global Market: Food & Beverage told us anything, it was that this is EXACTLY what the industry has been waiting for,” said Greg Farrar, CEO of ECRM. “We’re now opening up the Global Market to include dozens of categories, on technology built for retail, foodservice and CPG buyers and sellers.”
Approximately 2,000 buyers and sellers from 53 countries participated in the Global Market: Food & Beverage in June, with just under 1,500 meetings held on ECRM Connect.
“The first Global Market Experience was brilliant!” said Kevin Couts, senior new accounts executive at Zulily. “It gave buyers more opportunities to meet with targeted brands and vendors, making the experience much more efficient and streamlined. Not only did we as buyers get a chance to create great new partnerships, we also had many industry leaders sharing their valuable knowledge and expertise during the thought leadership sessions.”
To create the most immersive and personalized experience in the industry, product discovery for 2021 Global Market: Fall Experience participants begins August 23 and will run through October 16. During this time buyers can easily find relevant products within their respective categories on RangeMe, and with the click of a button, select those brands that they would like to meet with virtually. Brands that are selected will be invited to choose an available time on that buyer’s calendar for a face-to-face virtual meeting. Scheduled meetings begin October 18 through October 22 on ECRM Connect and will run 24 hours a day to accommodate global participants.
Along with the meetings, the 2021 Global Market: Fall Experience will also feature an extensive content lineup that kicks-off with a fireside chat featuring entrepreneur and Shark Tank investor Kevin O’Leary, courtesy of Platinum Sponsor, The Emerson Group. Additional content will run throughout the week including keynotes by Ahold-Delhaize USA, Petco, Facebook, and WSL Strategic Retail’s Wendy Liebmann, retailer panel discussions and interactive workshops led by the industry’s top experts.
“ECRM’s 2021 Global Market: Fall Experience is the latest iteration of ECRM’s continuing innovation in connecting buyers and sellers,” said Scott Emerson, President of The Emerson Group. “We’re thrilled to support this exciting new platform, and the high level of thought leadership content that will be delivered to participants.”
Ketonia Foods co-founder John Terry called the Global Market: Food & Beverage event in June “a huge win for our company,” adding that the thought leadership sessions were provided insights his company put to immediate use in buyer meetings. “We had multiple awesome conversations with retailers during the week and are working on the logistics of some deals from those meetings right now,” Terry said. “I’m looking forward to the next Global Market in the fall.”
Registration for both buyers and brands opens on Thursday and runs through September 26. Anyone who wants to register or learn more can go to https://leads.marketgate.com/2021-global-market-fall-experience/