“Eos has always been committed to delighting our consumers in everything we do. With Aqua, we are bringing a complete sensorial experience to the mass skin care market,” said eos Products vice president of marketing Nancy Chan. “We’ve developed a curated, high-performance skin and lip range with high-quality ingredients, a unique sensory experience in delightful packaging.”
The company said eos Aqua is the first of a planned series of cross-category collections and is the brand’s first foray into regimen-focused skin care. Eos Aqua features sustainably sourced sea kelp and Irish moss.
The collection consists of an assortment of skin care products made for all skin types and skin tones. The collection’s six products are: Aqua Hydrating Skin Prep, Aqua Glistening Lotion, Aqua Purifying Clay Mask, Aqua Exfoliation Lip Scrub, Aqua Deep Hydration Lip Mask and Aqua Dynamic Lip Gloss.
Each of the products has a distinct sensory experience, the company said. For example, the collection’s Aqua Hydrating Skin Prep instantly turns from cream to a soft water-like texture once it is applied to the skin, leaving a smooth finish. The versatile formula works as a toner, serum and moisturizer, providing hydration for any skin type.
Eos Aqua follows the launch of eos Crystal, the first wax-free lip balm. “We invest heavily in every element of our products — from the shape and feel of the product packaging to the high-quality ingredients that deliver superior performance,” said eos Products executive vice president of research and development Mike Wong. “With eos Aqua, we are able to bring the soothing nature of water to life in a refreshing formulation that delights consumers with every use.”
Products in the line range in price from $10 to $20. They are free of parabens, phthalates, mineral oil, petrolatum and formaldehyde, and they are dermatologist tested, gluten free and not tested on animals.