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First Quality innovates with Dri-Fit brand

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GREAT NECK, N.Y. — First Quality Consumer Products LLC and its affiliated companies are promoting their ingredient brand Dri-Fit as offering improved absorbent hygiene products in the feminine and adult care category.


Dri-Fit innovations are found in Prevail brand incontinence products, and store brand feminine care and incontinence products. The company says the items help promote skin health by managing the layer of air between skin and ­clothing.

With a blend of natural and synthetic fibers, Dri-Fit has features that reduce pressure, moisture and temperature to help keep skin drier, healthier and more comfortable.

First Quality is launching its first ever national campaign to educate consumers about the benefits of Dri-Fit technology. The brand has a new website that features a detailed illustration and instructional video about the technology, as well as statistics related to Dri-Fit performance.

“While millennials are leading the demand for store brand products, we’ve also seen a growing interest across older demographics and want to help consumers of all generations feel more natural when experiencing periods or incontinence,” the company said in a statement. “As an industry leader in the manufacturing and supply of store brand feminine care and incontinence products, we want products featuring the Dri-Fit logo to be known as innovative, accessible, and affordable options for consumers.”


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