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First Quality launches Earth + Eden Sensitive diapers

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GREAT NECK, N.Y. — First Quality is launching its Earth + Eden Sensitive diapers with a renewed focus on eco-conscious design made safe and luxurious, the company said.

Earth + Eden is a wellness brand that aims to help empower people who want to live clean, healthy lifestyles without sacrificing product performance, the company said.

Earth + Eden Sensitive diapers’ super-absorbent core is made with plant-based materials and use only fluff that is certified by the Sustainable Forestry Initiative, according to the company. Made in the United States at a facility that sends zero waste to landfill, the diapers’ packaging currently includes 20% post-consumer recycled materials, with the goal of achieving 100% plastic-free packaging in 2023.

With up to 12 hours of protection, Earth + Eden Sensitive diapers are clinically proven to be gentle on babies’ skin, the company said. They are free from lotions, natural-rubber latex, fragrance and chlorine bleaching, and use only non-toxic, water-based inks. They are also accredited by the Skin Health Alliance, certifying that Earth + Eden diapers have been independently tested for skin safety, efficacy, and quality.

The diapers have a cotton enhanced layer for ultimate comfort, the company said, adding that they also feature an enhanced waistband for a better fit and less mess. The breathable outer cover and hypoallergenic inner liner work together to keep babies dry, while Comfort-Cuffs around the legs help prevent red marks and irritation.

“Building on what people love about Earth + Eden, we are delivering even more of the eco-conscious and skin-safe qualities that parents are seeking in a luxuriously soft diaper that offers superior protection,” said Kristy Rothberg, head of global marketing for First Quality’s absorbent hygiene business. “With the Earth + Eden brand, we aim to create a wellness-focused community for people seeking high quality products that support clean, healthy lifestyles.”

Earth + Eden Sensitive diapers are available to order through the Earth + Eden website, as well as Amazon and Walmart.com.


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