WAYNE, N.J. — Church & Dwight Co.’s beauty brand Finishing Touch Flawless has launched the newest edition of Flawless Brows, a eyebrow beauty device that the company describes as going beyond brow maintenance and into shaping without damaging the  skin around the eyes. The 18 karat gold-plated head is precise enough to erase a single eyebrow hair, or many from the surface of the skin.

“Finishing Touch Flawless Brows has always been great for maintaining brows, erasing unwanted hair from above, below, and between the brows. But now, it is so precise that it can actually shape brows as well as maintain them – without redness and irritation,” said Hayley Parisi, brand manager.

“Other brow treatments or devices can damage the delicate skin around the eyes,” said Parisi, adding that “removing hair at the root will eventually kill the hair follicle. Flawless Brows won’t burn or strip skin, or kill the hair at the root. It’s much more skin-friendly than waxing, depilatories, plucking or epilators – and it’s an at-home salon solution that’s convenient and affordable. Flawless Brows is very intuitive, fast, and easy. You just hold it like a pencil and use it like an eraser, moving the device in small short strokes to remove the unwanted hair. It’s very convenient and super safe.”

The company said the device is hypoallergenic, gentle on all skin types and comes with an LED light to help with precision. The Finishing Touch Flawless Brows device sells for a suggested $19.99.