Format caters to shoppers seeking 'better-for-you' options
WEST SACRAMENTO, Calif. — Raley’s added its fourth Raley’s O-N-E Market on Thursday, opening a new supermarket under the banner in Roseville, Calif.
The Raley’s O-N-E Market format, with the O-N-E standing for Organics, Nutrition and Education, offers a highly curated assortment of better-for-you, natural, and organic options, along with the most popular conventional products, according to the company. The aim is to offer consumers a wide range of healthy and convenient options at an affordable price.
“Raley’s O-N-E Market is central to our purpose-driven transformation and commitment to offering customers options and choices to support their personal health,” Raley’s president Jen Warner said. “We want to make wellness easy, approachable and affordable for our customers. This store offers exceptional service, and unique and specialty clean and organic products, along with the convenience of conventional offerings to empower every customer to choose the food options that are the best fit for themselves and their families.”
With its focus on making healthy shopping easy and approachable, the new Raley’s O-N-E Market store features shelf tags indicating the products on that shelf are free from a list of many additives such as high fructose corn syrup, artificial sweeteners and hydrogenated fats and oils. Those shelf tags are part of the retailer’s Green Means Clean commitment. The retailer said the Raley’s O-N-E brand is also committed to consumer education and transparency, and with that in mind store team members are trained on why the products in the store were selected and what items may be a great healthy alternative to try. To support this approach, store team members receive training by the company’s registered dietician. In store, customers are also encouraged to explore the Something Extra Health booth and to talk with Raley’s dedicated in-store wellness ambassadors to get advice or answers to their questions.
The new Raley’s O-N-E Market features a café with coffee from Lake Tahoe specialty coffee, Drink Coffee, Do Stuff, specialty toasts and an organic juice bar serving fresh pressed juices, wellness shots, smoothies, and acai bowls. The store has a wine and beer bar that serves individual glasses, small bites, and tableside guacamole. The store features a variety of prepared meal solutions like restaurant-quality options including hearth-baked pizza, sandwiches and freshly prepared sushi. In addition, the store is the first in the company to offer fresh, human-grade pet food and specialty dog treats.
Sustainability is an integral part of the store construction and daily operations, the company says. The store was designed with sustainable materials, including cement floors and energy efficient lighting and equipment. The new store is equipped with 364 KW of solar energy to power operations. The produce department is highly curated with local, sustainable and organic offerings, wherever possible. Throughout different departments, the store prioritized sustainable or minimal packaging, including 100% compostable produce bags.