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Gallo bolsters spirits portfolio with Gruppo Montenegro

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MODESTO, Calif. — E. & J. Gallo Winery (Gallo) announced Monday that it will become the exclusive U.S. importer for Gruppo Montenegro and its portfolio of iconic Italian spirits, including Amaro Montenegro, Select Aperitivo and Vecchia Romagna Brandy.

Gruppo Montenegro Portfolio

“We are excited to become the U.S. partner for Gruppo Montenegro and look forward to adding their brands to our growing luxury spirits portfolio,” said Britt West, vice president of marketing for Gallo Spirits.  He added, “Gallo remains strongly committed to competing in the luxury spirits space with brands of the highest quality and authenticity.  We look forward to furthering mixologist and consumer awareness and understanding of this growing segment of spirits.”

Passionate about alchemy, founder Stanislao Cobianchi began his journey in the late 1800s exploring the world and collecting the finest botanicals from his travels.  Ranging from sweet and citrusy to bitter and herbaceous, Amaro Montenegro has been made with the same secret blend of 40 botanicals for more than 130 years.  Amaro Montenegro has received notable recognition by spirits connoisseurs around the globe, including World’s Best Bitter at the 2017 International Wine and Spirits Competition and Best in Show Liqueur at the San Francisco World Spirits Competition in 2018.

Select Aperitivo was created in 1920 in the heart of Venice.  During the postwar period, when the popularity of the aperitif began to spread, the Spritz soon became a favorite, establishing Select Aperitivo as the star of the Venetian cocktail scene and the essential ingredient for making the Original Venetian Spritz.  A precise selection of 30 botanicals undergo a complex process to achieve its distinctive, well-balanced, bittersweet taste.

“As a privately-owned Company, we are honored to partner with the Gallo family and appreciate their commitment to compete in the luxury spirits business.  With this partnership, we look forward to unleashing the full potential of our portfolio in the U.S.,” said Marco Ferrari, chief executive officer of Gruppo Montenegro.

Through acquisitions, strategic partnerships, and new brand innovations, Gallo has continued to evolve its spirits portfolio over the last decade.  Gruppo Montenegro joins Gallo’s U.S. luxury spirits portfolio, which includes The Dalmore Single Malt Scotch portfolio, Diplomático Rum, Jura Single Malt Scotch, Argonaut Brandy, and Germain-Robin Brandy.  Select Aperitivo will retail for $27.99 and Amaro Montenegro will retail for $37.99.


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