The Encino, Calif.-based chain plans a supermarket with a metal and glass facade with louvered accents and rooftop parking, at a prime location, the corner of Sunset Boulevard and Gardner Street.
The company says it is adding the store in light of Hollywood’s rising population and increasingly sophisticated lifestyles.
“We are very excited to announce our second location in Hollywood, which will be developed by Cadence Capital Investments LLC,” said Gelson’s president and chief executive officer, Rob McDougall. “The success of Gelson’s current Hollywood location on Franklin Avenue and the continued influx of residents has made further development in the community necessary. With the trendsetting, healthy lifestyle of residents in the area, coupled with a high regard for quality food and wine, we know the local community will be pleased to have a one-stop shop for their busy, active lives.”
While the development and construction of the ground-up project is subject to governmental approvals, among other factors, the new unit is scheduled to premiere in the first quarter of 2018.
Late last month, Gelson’s debuted its first-ever Coachella Valley store, at a former Haggen unit at 36-101 Bob Hope Drive in Rancho Mirage.
“Gelson’s has been looking for a great desert location for nearly 15 years, and we’re excited to come to Rancho Mirage,” said McDougall. “Our goal is to serve the local community by providing premium-quality merchandise and exceptional customer service, while also reemploying many of the dedicated employees of the former Haggen store.”
Gelson’s remodeled the existing store, which now features salad, hot food and antipasti bars; a carving cart within the service deli; a wellness set; and an enhanced juice and cut fruit counter. The store also features upgraded checkstands and a customer service desk to facilitate the chain’s signature service offerings.
Gelson’s purchased eight Southern California locations from Haggen Inc. after the latter filed for bankruptcy in late 2015. Reopening quickly with some essential improvements was a priority in order to reemploy Haggen associates.