Retailer introduces #HealthyAtWork initiative to help workers stay safe and healthy during the pandemic.
The grocery chain said the campaign is modeled on a program introduced earlier this year, called #HealthyAtHome, offering support to shoppers looking to stay safe and healthy.
“Although many of our customers have settled into a new life routine, our associates remain on the front lines maintaining a sense of normalcy for the community,” said Lisa Coleman, director healthy living at Giant Food. “Our goal is to essentially ‘care for the caregivers’ by focusing on ways we can help our associates stay healthy, and #HealthyAtWork is just one of the ways we can support this goal.”
The month-long #HealthyAtWork challenge prompts employees with simple weekly goals that build on each other to create habits that support a healthier overall lifestyle:
- Week 1: Hydrate to feel great! Rethink the sugary drinks and opt for water instead.
- Week 2: Pick produce! When planning a meal or snack, aim to include a fruit or veggie.
- Week 3: Swap for stars! Look for healthier versions of favorite foods labeled with Giant’s
- Guiding Stars nutrition navigation system ratings.
- Week 4: Try something new! Shake-up mealtime boredom with a new ingredient or recipe.
Employees are provided a #HealthyAtWork booklet containing lifestyle tips and coupons for in-store discounts. In addition, they can access weekly video presentations led by company nutritionists, and are being encouraged to interact on the nutrition team’s Facebook group.
Shoppers will see associates wearing #HealthyAtWork buttons and be encouraged via in-store radio to join in on the weekly challenges, Giant Food said. Employees are encouraged to share how they are getting #HealthyAtWork on the retailer’s new ‘Healthy Living by Giant’ Facebook Group using the #HealthyAtWork hashtag.
The company said its nutrition team continues to offer customized #HealthyAtWork programing for interested local groups and businesses through its Workplace Wellness programming.
This new campaign for front-line workers represents Giant’s latest effort in supporting the well-being of employees and the communities served by its stores. Ongoing initiatives include weekly online nutrition and healthy living classes as well as personalized online consultations.
Giant Food, a unit of Ahold Delhaize USA, operates 163 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, employing some 20,000 associates.