CARLISLE, Pa. — GIANT Food Stores has a new name and an updated logo.

Now known as the GIANT Company, the retailer introduced the new name and logo to employees at the company’s annual business meeting in Hershey, Pa., on Wednesday.

“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” GIANT president Nicholas Bertram said. “For us, food and families go hand in hand and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omni-channel retailer. We are proud of the role our brand has played in connecting millions of families, and as The GIANT Company, we will continue to passionately serve our customers and communities for a better future.”

GIANT, which began in 1923 as a two-man butcher shop, currently operates 186 stores across four states and offers a range of services that includes grocery delivery and pickup, catering, in-store pharmacies, nutrition education and on-site fuel stations.

The new GIANT logo can already be seen at the company’s headquarters in Carlisle, Pa., and on the exterior of The GIANT Center, a 10,500-seat multi-purpose arena located in Hershey, Pa. The company said it will integrate its new name and logo into its operations over the course of the year.

Each banner in the family of brands — GIANT, MARTIN’S, GIANT Heirloom Market, GIANT DIRECT and MARTIN’S DIRECT — has been refreshed. One notable element of the new logo is the leaf that is part of the “A” in each banner’s name, which is meant to signify the company’s commitment to growth and freshness. The logos also use a contemporary color and design scheme, which the company said is intended to reflect the brand’s modern, fun and caring culture as well as its promise to grow alongside its customers and team members.

What is not changing is GIANT’s commitment to its customers and its employees, Bertram said.

“As a purpose-driven organization, we are laser-focused on our goal of making a difference in the lives of those we serve, inside our stores, online and deep within our communities,” he said. “Starting with the heart and soul of our company — our more than 33,000 team members — The GIANT Company will live its purpose, providing a simplified experience and inspiring fresh ideas, while creating healthier communities for today, tomorrow and beyond.”