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Giant, P&G help with ‘homegating’ experience

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LANDOVER, Md.— Giant Food  has teamed up with Procter & Gamble (P&G) to provide customers with all the resources they need for the ultimate SuperBowl  ‘homegating’ experience on GiantFood.com. The site features exclusive game day recipes from sweet to savory by celebrity chef and restaurateur, Tiffany Faison, as well as shopping lists and videos to inspire at-home cooking – and sports-enthusiasts. To further prepare for the occasion, the site also features homegating tips and a pump-up playlist curated by former Baltimore Raven Steve Smith Sr. Customers also have the opportunity to donate $5.50 at online checkout in honor of the Big Game’s 55th year to support hunger relief efforts by the Capital Area Food Bank and Maryland Food Bank.

Chef Tiffani, a Top Chef runner-up, current judge on Food Network’s Chopped and restauranteur, has created four original game day recipes exclusively for Giant customers: Pepperoni Pizza DipYogurt Chicken WingsHealthy-ish Yogurt Ranch for Crudites/Wings and Easy Chocolate Mousse. Each recipe on GiantFood.com is paired with a video of Chef Tiffani preparing the dish plus a full shopping list, making it easier than ever to experiment in the kitchen in celebration of the game. Customers can order all the ingredients straight to their doors ahead of game day through Giant Delivers or schedule a pickup at their local store through Giant Pickup.

Steve Smith Sr., 16-year veteran of the NFL, 3-time All-Pro and 5-time Pro Bowl wide receiver, has curated a unique Spotify “Pump-up” playlist available on the homegating website. From Drake to The Weekend, the playlist will quickly transform listeners from their living room to the stadium.

“We’re excited to partner with P&G to offer our customers the full homegating experience – the ability to have fun while safely tuning into the Big Game from home,” said Dyani Hanrahan, vice president of marketing at Giant Food. “We are also pleased to provide our customers the opportunity to donate to our local food bank partners and support hunger relief efforts as part of this e-commerce experience.”

With the help of P&G, Giant customers can also get everything they need for pre-game prep and post-game cleanup on GiantFood.com, the retailer said.


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