LANDOVER, Md. —Ahold Delhaize USA’s Giant Food grocery chain is rolling out updated shelf labels that help customers choose products produced by businesses owned by women or people who are Black, Asian-Indian, Hispanic, LGBT, Asian-Pacific, or Veterans. Over 3,100 products, representing 218 businesses, will be called out with the updated shelf labels beginning in January.
“Giant Food is proud to better highlight our diverse suppliers,” said company president Ira Kress. “We’re committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers and our communities.”
Digital versions of these product labels will be featured on the Giantfood.com website and Giant Food mobile app in 2021, in order to give the same information to customers who shop for their groceries online use the Giant Pickup or Giant Delivers services. Giant will also begin highlighting its diverse partners on a new supplier page on GiantFood.com through storytelling and product spotlights.
The new shelf labels are just one example of Giant’s commitment to giving customers the tools they need to quickly identify products with characteristics that are important to them, the retailer said. In 2017, Giant rolled out the HowGood rating system which identifies products based on factors ranging from ingredient sourcing to labor practices. In 2018, Giant also launched Guiding Stars, the nutrition navigation program that takes the guesswork out of nutrition by decoding product labels into one clear rating.
Landover, Md.-based Giant Food operates 164 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia.