BOSTON — Procter & Gamble Co.’s Gillette brand has introduced the GilletteLabs with Exfoliating Bar razor, its newest product innovation to the GilletteLabs lineup. With long-lasting exfoliating bar technology built right into the handle, this new razor removes dirt and debris from the skin before the blades pass, ensuring the skin is primed for a smooth shave.

“Our mission with GilletteLabs is to elevate the everyday shave as we currently know it,” said Gary Coombe, CEO of P&G grooming. “The new GilletteLabs Razor is the perfect combination of form and function. It is beautifully designed to stand out in stores and in your bathroom. It features our best Gillette blades, but the real genius is what comes before the blades. Our unique exfoliating bar removes dirt and debris, preparing the skin before the blades pass, providing an effortless shave.”

The GilletteLabs with Exfoliating Bar razor combines shaving and gentle exfoliation technology into one efficient stroke. It has a built-in scalloped exfoliation bar.

The GilletteLabs with Exfoliating Bar razor features:

• Gillette’s most advanced five blade cartridges.
• 2D FlexDisc technology that contours to the face, helping maintain contact between the blades and the skin. This consistent contact allows for evenly distributed pressure from the exfoliating bar and blades for a smooth shave.
• An ergonomically designed handle with a full rubber backing and grip so you can best shave yourself.
• A magnetic stand that securely holds the razor standing tall, allowing the blades to dry properly.
• A premium kit is available with an aluminum travel case for easy storage.

GilletteLabs is also introducing a suite of skin care products, including a Quick Rinse Shave Foam, Rapid Foaming Shave Gel and a Fast Absorbing Moisturizer, offering tools for a perfect shave from start to finish. Combining these new skin care products alongside a GilletteLabs razor unlocks the three steps to a premium shave: skin preparation, shaving with exfoliation and moisturizing.

1. Begin with the Quick Rinse Shave Foam or Rapid Foaming Shave Gel as a shave prep that will help cool and protect your skin from shaving irritation.
2. Complete a quick and easy shave with the GilletteLabs with Exfoliating Bar technology.
3. Finish up with the lightweight Fast Absorbing Moisturizer to help fortify your skin’s moisture barrier over time, so your skin is always ready for the next shave.

GilletteLabs razors and skin care products are designed for those with discerning taste, who want a stylish and performance-focused grooming experience. This razor is GilletteLabs’ second introduction, following the inaugural launch of Heated Razor in 2019. GilletteLabs Heated Razor delivers the comfort of a hot towel with every stroke.