The Glad + Loop partnership allows in-home recycling of plastic bags through the reordering of everyday food storage products. All that’s involved is stuffing the empty return pouch with used food bags and placing it in the container when ready for a new order.
“Glad’s purpose is to help consumers outsmart waste,” said Drew Kozlak, brand manager for Glad. “Offering responsible consumer product solutions is just one of the ways we’re committed to sustainability, so we’re really excited to explore this option that lets you easily recycle your food bags.”
The Glad brand’s participation in Loop advances Clorox’s packaging-related environmental, social and governance (ESG) goals announced Oct. 2 as part of its new IGNITE corporate strategy. As a signatory to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, the company has also pledged to pilot new business models and solutions like Loop that enable consumers to refill and reuse primary packaging.