PITTSBURGH, Pa. – GNC said Monday that it has entered an agreement to sell a curated assortment of its products in Walmart stores and on Walmart.com.
“Millions know and trust our brand, and with this collaboration we can deliver the GNC experience to a whole new group of consumers,” said Josh Burris, chief executive officer of GNC. “With retailers like Walmart in our court I’m confident our expanding wholesale distribution will continue making GNC the most trusted and recognized personal health and wellness brand in the marketplace. The future of the wellness industry has a place for everyone, and GNC is making a healthy lifestyle more accessible than ever by delivering quality products to consumers via Walmart’s expansive network of stores.”
GNC will be offering an initial selection of men and women’s essential everyday vitamins in several different formats in over 4,000 Walmart stores and online at Walmart.com. Over time, the company expects to expand its offerings to include additional sports nutrition and weight management products throughout Walmart’s U.S. stores.
“We’ll be making an impact on new consumers every day in Walmart stores, and when they are ready to take their wellness journeys to the next level, we will welcome them in our stores for the full GNC and coach experience,” Burris said. “When you’re creating long-term consumers and driving growth at this level, that’s where the magic happens.”