LAKELAND, Fla. — Publix on Wednesday opened its first GreenWise Market store in Georgia.

“At GreenWise Market, customers can find a space to explore new flavors and learn new techniques and recipes from our associates,” said Publix President Kevin Murphy. “We’re excited to share our unique atmosphere and foods with our Atlanta community.”

The new store is located in Marietta, Ga., at 3460 Sandy Plains Road in the Sandy Plains Marketplace Shopping Center.

Publix describes its GreenWise Market outlets as specialty, natural and organic stores with large selection of prepared foods made from organic and antibiotic-free ingredients. The company says the stores also appeal to foodies with smoked meats, in-house made sausages, burrito bowls and specialty charcuterie options. The stores are divided into experience zones with simple names like “Cares” (vitamins, nutritional supplements, natural soaps and shampoos); Cuts (meats raised with no antibiotics or added hormones and sustainably-sourced seafood);
“Eats” (made to order meals and grab and go foods like handcrafted gourmet sandwiches and freshly baked pizza); “Finds” (a curated selection of wines and imported cheeses); and “Pours” (a beverage area with locally roasted coffee and other options).

Publix opened the first of its new-concept GreenWise Markets in Tallahassee, Fla., in October 2018. Publix now has seven GreenWise stores, including the new 25,089-square-foot Marietta location. Two more Florida GreenWise Market stores are set to open later this week in Odessa and Nocatee (Ponte Vedra).