WARREN, N.J. — GSK Consumer Healthcare has introduced  the new Pronamel Intensive Enamel Repair toothpaste, designed to help repair acid-weakened enamel and protect teeth from future effects of acid erosion with twice daily brushing.

“At GSK, we pride ourselves on developing innovative new oral care products utilizing our deep science expertise to provide consumers with a meaningful solution,” said Chris Concerto, senior brand manager of Pronamel. “Our goal with the launch of new Pronamel Repair toothpaste is to provide consumers with a product that not only helps repair and strengthen acid-weakened enamel but protects against the effects of acid erosion as well.”

The company said the toothpaste provides dual support — enamel repair and cavity protection — by locking in minerals that absorb  into the enamel to help repair microdamage and rebuild enamel strength while also inhibiting the demineralization of enamel.

Pronamel Repair toothpaste is available online and at retail stores nationwide and is SLS-free and made without phosphates. Pronamel also offers other toothpastes with fluoride for enamel protection and cavity prevention.