Flagship brand will join Central Market in metroplex

SAN ANTONIO — H-E-B is bringing its flagship brand into the greater Dallas-Fort Worth market next year, the company said on Friday.

The flagship H-E-B brand stores are slated to open in Frisco and Plano, Texas, in the fall of 2022, the company said. The Texas retailer, which also operates in Mexico, first moved into the Dallas-Fort Worth metroplex in 2001 with its Central Market format, which now operates in the cities of Dallas, Plano, Southlake and Fort Worth.

“This is an exciting day as we share plans to expand our presence in the DFW market with the introduction of H-E-B, our flagship banner, to our growing network of stores,” said Stephen Butt, president of H-E-B’s Central Market Division. “For the past 20 years, Central Market has been committed to earning customers’ trust, and H-E-B Partners will work hard to earn the confidence of the many new shoppers we look forward to serving in the Plano and Frisco communities.”

The multi-format retailer also operates H-E-B stores in a number of communities near the Metroplex,  including Burleson, Hudson Oaks, Granbury, and Waxahachie. And H-E-B’s Favor Delivery service now serves 29 cities across the metro area.

Based in San Antonio, H-E-B describes itself as a purpose-driven company with deep Texas roots, an unwavering commitment to customer service and community, and above all, dedicated partners (employees) who are the heart of the company. As one of the largest private employers in the state of Texas, H-E-B says that its success starts with its more than 137,000 Partners.

“At H-E-B we’ve always known that our success depends on two things: our customers, whose trust we must earn every day, and our Partners who go above and beyond to serve them,” said Juan-Carlos Rück, H-E-B Executive Vice President, North West Food/Drug Division. “Our two new stores will feature the best of H-E-B with products and services our customers have come to love and expect. We are committed to ensuring these stores are a meaningful addition to the Frisco and Plano communities.”