KANSAS CITY, Mo. — Hallmark Cards Inc. is launching Paper Wonder, a line of intricately-crafted holiday cards that unfold, pop and expand to reveal a surprise to help people capture the seasonal spirit.

“This time of year, people are looking to Hallmark and to greeting cards as a way to connect with loved ones and share joy by creating special moments near and far,” said Lindsey Roy, chief marketing officer for Hallmark Greetings. “Paper Wonder cards are the perfect way to show people how much you care with a special, personal touch that can be displayed and remembered throughout the holiday season.”

The company said each Paper Wonder card was designed to tell a story through paper craft artwork that allows the card to double as a holiday decoration.