JACKSONVILLE, Fla. — Southeastern Grocers LLC unveiled its new Harveys Supermarket store format at 73 locations in four states, repositioning the stores with a new look and lower prices. Grand openings were held at each of the stores on November 16.
Each new Harveys Supermarket is focused on delivering many ways to save, according to the company, which said it had lowered prices on more than 3,000 items across the store. The changes reflect feedback from customers and are intended to deliver a supermarket experience focused on “great value, stunning quality food and serving with personality,” the company said in a statement.
“For more than 90 years, Harveys Supermarket has been the local grocer that customers can count on for all their grocery needs,” remarked Southeastern Grocers president and chief executive officer Ian McLeod. “The Harveys banner expansion exemplifies our commitment to our near-century heritage and unwavering customer promise of providing great value, great prices and great service.”
The first store operating under the new Harveys Supermarket concept was launched in Jacksonville, Fla., in May. A second opened in July in Charlotte, N.C. All of the repositioned stores are in Florida, Georgia, South Carolina and North Carolina. The repositioning has occurred at all 55 Harveys stores in Georgia; 11 former Bi-Lo outlets in Georgia, South Carolina and North Carolina; and seven former Winn-Dixie stores in Florida.
The company identified enhancements across the store at each of the Harveys Supermarket locations that include:
• A design concept that features a new facade, with fresh, contemporary interior signage.
• More than 800 products that are now priced “Low and Staying Low.” Bright yellow thumbs-up signs lead shoppers to these items, and the lower price is guaranteed for at least six months.
• Lower prices on more than 2,200 items across the store. The reduced prices, whether on-sale or off-sale, are identified by “Great Low Price” tags.
• A new $1 Zone where shoppers can find more than 600 popular items — including beverages, canned goods, cleaners, meals, greeting cards, baby and health items — priced at $1 apiece.
• An expanded meat department with new smoked meats and value meat selections labeled “Big Pack, Big Value!”
• A “Pick 5” program with more than 75 items from which to choose, including fresh and frozen meat, priced at $19.95.
• An updated produce department featuring fresh produce from more than 90 local farmers.
• An expanded beauty and health care section with more than 250 new products that can save customers a trip to the hairstylist or barber.
Additionally, customers at the repositioned stores can participate in an upgraded rewards program by applying for a Harveys Rewards + Plenti loyalty card that confers points across multiple brands, the company announced.
“The average Harveys household will have the opportunity to save hundreds of dollars annually with the upgraded Harveys Rewards + Plenti program, including earning free gas and groceries whenever they purchase gas and groceries,” the company noted.
Southeastern Grocers is the second-largest conventional supermarket operator in the Southeast by store count, with stores in seven states operating under the Bi-Lo, Winn-Dixie, Fresco y Más and Harveys banners. It is owned by Dallas-based investment firm Lone Star Funds. McLeod early last year took over as president and chief executive officer of Bi-Lo Holdings LLC, as the company was then known. Later in 2015 the company changed its name to Southeastern Grocers LLC.
McLeod identified several areas of investment that would improve the company’s competitiveness, including employee training, store remodels and lower prices.
“Customers shopping at our new Harveys Supermarket will now find thousands of great low prices and significant savings that make a meaningful difference for families on a budget,” McLeod remarked.