MONTCLAIR, N.J. — Hello Products is introducing four toothpastes, some infused with farm-to-tube mint flavor — Antiplaque + Whitening Fluoride-Free, Naturally Whitening Fluoride, Activated Charcoal Epic Whitening Fluoride and a new Kids Natural Wild Strawberry Fluoride Toothpaste, which is being added to the children’s lineup.

“We’re fired-up to deliver a whole range of naturally friendly options that will have folks brushing happy. Connecting with folks who are seeking naturally friendly, effective, delicious and fun ways to elevate their personal care routines is what drives us,” says Craig Dubitsky, founder of Hello Products.

For the new collection, hello is using such ingredients as bamboo charcoal instead of coconut shell charcoal, plus traceable farm-to-tube premium mint, sourced from farmers in Willamette Valley, Ore.

The company said the brand uses FSC paper and soy inks and continues to increase the amount of post-consumer recycled content used in its packaging and BPA-free, crinkle-free tubes.

“Our mission is to elevate the everyday by bringing effective, delicious, as-natural-as-we-can-make-them products to as many people as possible,” says Dubitsky. “Hello is proudly made for the 100%, not the 1%. Transparency is in our nature, and we are constantly striving for ways to innovate formulas that not only work brilliantly but take meaningful steps forward in terms of innovative sustainability practices.”

“The hardworking, thoughtful ingredients, the delicious flavors and the gorgeous packaging designs of our new pastes energize and enhance the entire brushing routine. It’s freshness taken to a whole new level, and on every dimension,” says Dubitsky.

Both the new Naturally-Whitening Fluoride and Antiplaque + Whitening Fluoride-Free Toothpastes contain a calcium mineral blend that the company said naturally whitens and brightens, crushes visible tartar and helps brush away plaque. Featuring farm-grown peppermint, tea tree oil to combat bad breath, and coconut oil to moisturize, these two are available in a larger, more economical size.

And for children, hello’s new Kids Natural Wild Strawberry Fluoride Toothpaste has earned the ADA seal of approval.

The Antiplaque + Whitening Fluoride-Free Toothpaste sells for a suggested $4.99 (4.7 ounce); Naturally Whitening Fluoride Toothpaste sells for a suggested $4.99 (4.7 ounce); Activated Charcoal Epic Whitening Fluoride sells for a suggested $5.99 (4 ounce); and Kids Natural Wild Strawberry Fluoride sells for a suggested $4.49 (4.2 ounce.)

The new pastes are Leaping Bunny certified, and are never tested on animals. They are vegan, made in the USA with globally sourced ingredients, and free from artificial sweeteners and flavors, synthetic dyes, alcohol, SLS/sulfates, microbeads, parabens, triclosan, dairy and gluten.

They are initially being made available at hello-products.com and Amazon.com, and will be rolled out at retailers nationwide in 2019.