Hilo Life partners with Sprouts, Hy-Vee

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NEW YORK — Hilo Life, which describes itself as “a new keto brand on a mission to provide low carb snacks with bold flavors and a satisfying crunch, expands this month into grocery stores operated by Sprouts Farmers Market, Hy-Vee Inc. and Woodman’s Markets.

Hilo LifeHilo Life, billed as one of the first keto-friendly cheese and nut snacks available in the grocery store, was previously available only online. The products launched via e-commerce channels in late 2019, according to the company, which said it quickly found loyal customers on Amazon, amassing more than 1,000 five-star reviews and ranking #1 in the snack mix subcategory on Amazon.

Hilo Life’s online success has resulted in exciting new brick-and-mortar partnerships with Sprouts Farmers Market and Hy-Vee Inc., the company said.

“Hilo Life fills an important gap in the low carb category,” says brand director Amanda Cheung. “Keto consumers told us they missed crunchy, flavorful foods, especially in the snack food aisle, so we saw an opportunity to innovate and fill that void – we call it ‘Noshtalgia.’ It’s about missing the little things when you’re eating low carb, from the crinkle of opening a chip bag to the feel of a satisfying crunch and even licking the cheese dust off your fingers. We create keto-friendly snacks where there is nothing to miss – you can have it all.”

Hilo Life nut and cheese snack mixes have only 4 grams (or less) of net carbs, at least 9g protein and no added sugar. Available in three flavors, Piece-A-Pizza, Really Ranchy and Super Cheesy, the grab and go snacks satisfy comfort food cravings. The snacks are now available at all 364 Sprouts Farmers Markets across 23 states, throughout the Midwest in select Hy-Vee stores, and at all Woodman’s Markets.




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