Hy-Vee announced in 2017 that it would become a Wahlburgers franchisee, with plans to build, own and operate 26 Wahlburgers restaurants. Since then the retailer has opened three Wahlburgers eateries, one at the Mall of America in Bloomington, Minn., and one each in West Des Moines, Iowa, and Olathe, Kan. Hy-Vee said Monday it plans to open its fourth Wahlburgers restaurant early this summer in Brookfield, Wis.
“Hy-Vee is excited to open its fourth Wahlburgers location, and to bring a new dining experience to Wisconsin,” said Hy-Vee chairman, president and chief executive officer Randy Edeker. “Families will enjoy great food in a fun atmosphere, served with the excellent customer service and hospitality that Hy-Vee and Wahlburgers are known for.”
Chef Paul Wahlberg created the franchise along with two of his brothers, actors Mark and Donnie, to please all tastes through both lighter and heartier menu offerings, served up in casual, music-filled atmosphere. Wahlburgers currently operates 29 locations in 19 states and Canada.
“Along with Hy-Vee, our family is committed to offering a unique culinary experience that goes beyond the basic burger, with customer service that will make you ‘feel’ like family,” Paul Wahlberg said.
Hy-Vee also offers Wahlburgers-branded menu items in its full-service Hy-Vee Market Grille restaurants in the Des Moines, Iowa, market. Hy-Vee has also been a sponsor of the “Wahlburgers” reality TV series on the A&E network which chronicles the brothers and the restaurant franchise.