Hy-Vee launches Hy-Vee Financial Services

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WEST DES MOINES, Iowa — Hy-Vee Inc. is launching a suite of financial services, ranging from checking accounts to home mortgages, across its eight-state operating region, the company said Thursday.

Hy-Vee Financial Services are being enabled by Midwest Heritage, the retailer’s regional bank subsidiary.

Hy-Vee Financial Services“Customers are now seeking more affordable and more convenient financial options,” said Hy-Vee chairman, CEO and president Randy Edeker. “By leveraging our ownership of our subsidiary Midwest Heritage, we are able to serve our customers in a new way that meets those needs, while also bringing more value to our Hy-Vee Fuel Saver + Perks and Hy-Vee Plus members.”

Customers across Hy-Vee’s eight-state region can now enroll in and apply for financial services, including checking and savings accounts, auto and home insurance, home mortgages, consumer loans and pet insurance. Additionally, Hy-Vee Fuel Saver + Perks and Hy-Vee Plus premium members can also access exclusive insurance services and additional savings on mortgage loans and pet insurance. Customers can visit Hy-Vee Financial Services online to learn more.

Additional offerings, including life insurance policies and health insurance plans, are expected to be added to Hy-Vee Financial Services within the year.

Over the past several months, Hy-Vee and Midwest Heritage have installed contactless kiosks inside 210 Hy-Vee locations to allow a convenient spot for customers to access an overview of the offerings available through Hy-Vee Financial Services. Using the kiosks, customers can access QR codes to learn more about specific services on their mobile device or pick up brochures for more information.

“The in-store kiosks serve as a gateway for Hy-Vee customers to learn more about the affordable offerings available to them,” said Tony Kaska, chairman, CEO and president of Midwest Heritage. “Customers who inquire to learn more about Hy-Vee Financial Services can expect to receive a personalized, high level of service as we help them select the best offerings based on their tailored financial needs and goals.”


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