“With 245 stores across an eight-state region, Hy-Vee is always looking to meet customers’ needs,” said Matt Ludwig, Hy-Vee’s chief information officer and executive vice president of e-commerce. “Instacart and Shipt were a natural fit, as more Hy-Vee shoppers look for same-day delivery options.”
Customers who use the delivery services can note their grocery preferences, choose a delivery window and pay for their orders on the Shipt or Instacart mobile apps or websites, the company said in a statement.
Hy-Vee introduced its Aisles Online e-commerce service across its entire store network in 2016 as a value-added feature for busy shoppers.
“As online grocery marketplaces experience rapid growth, Hy-Vee is matching pace to provide our customers a variety of personalized grocery delivery options,” Ludwig said.