WEST DES MOINES, Iowa — Super Bowl champion Travis Kelce has joined forces with Midwestern grocery retailer Hy-Vee for the upcoming football season through 2025 for promotional and charitable campaigns supporting Kelce’s foundation 87 & Running. Beginning this season, Hy-Vee will donate $1,000 to 87 & Running for every touchdown scored by the Pro Bowl tight end. Hy-Vee will also carry Kelce-branded product with part of the proceeds benefitting 87 & Running and support other events incorporating Kelce’s newly built Ignition Lab at Operation Breakthrough.
“I’m excited to be partnering with Hy-Vee because from the start they were interested in how they could support my foundation and the work we do in the community,” Kelce said. “I also know how impactful the Hy-Vee brand is. By working together, we’ll be able to connect with a lot of Chiefs’ Kingdom across the Midwest, which is important to me.”
In addition to the charitable components, Kelce will appear in Hy-Vee’s promotional materials including commercials, store appearances and social campaigns.
“When we saw the outreach that Travis was doing in his local community, we knew we wanted to support his efforts,” said Randy Edeker, Hy-Vee’s chairman, CEO and president. “Not only is Travis talented on the field, he also serves as a true role model and sports icon for the families who visit our stores, making him a great partner for us at Hy-Vee.”
Kelce’s foundation 87 & Running was established in 2015 with the mission of empowering underserved youth to achieve success by providing resources and support to their communities and cultivating their talent and interest in the areas of education, business, athletics, STEM and the arts. Partnering with Kansas City cornerstone Operation Breakthrough, Kelce and his foundation’s newest project is the Ignition Lab – a co-working space where teens will have the support, resources, and opportunity to explore careers in STEM, launch their own entrepreneurial ventures, and gain real-world experience.
Hy-Vee has more than 280 grocery stores throughout eight Midwestern states. The retailer is also a sponsor of the Kansas City Chiefs.