WEST DES MOINES, Iowa — Hy-Vee Inc. will host its annual Veterans Day breakfast on November 12 to recognize and thank veterans and active-duty military members for their service and provide them with a complimentary meal.
Hy-Vee said it expects to serve more than 90,000 veterans, military members and their guests at more than 245 stores across its eight-state region this year.
Some stores have planned programs, displays, entertainment or other activities to go along with their breakfast.
The Veterans Day breakfasts are part of the Hy-Vee Homefront initiative, comprised of several company efforts, including the Hy-Vee Round Up for the Homefront program, Honor Flights, and veteran and military member employee recruitment.
Hy-Vee customers can help support veterans by rounding up their purchases to the next dollar — or a desired dollar amount — at the checkout through November 18. Hy-Vee will match customer donations, up to $100,000. All proceeds from Hy-Vee’s Round Up program benefit four organizations that support veterans and their families: Hope for the Warriors, Operation First Response, the Puppy Jake Foundation and the American Red Cross.
In addition to the free breakfast, veterans will receive 10% off their grocery bill when they shop at Hy-Vee on November 12.