SAN FRANCISCO — Instacart is partnering with Hy-Vee Inc. to expand its delivery footprint and provide shopping options to Hy-Vee customers in more than two dozen markets, with more markets to be added in the near future.
Instacart will complement Hy-Vee Aisles Online — Hy-Vee’s own online shopping experience — to offer expanded delivery areas and delivery in as little as one hour, helping additional customers, families and households balance their busy lives and plan ahead by scheduling deliveries up to four days in advance.
“With more than 245 stores across an eight-state region, Hy-Vee is constantly expanding its offerings,” said Matt Ludwig, Hy-Vee’s executive vice president of e-commerce and chief information officer. “Our new partnership with Instacart is a natural fit, as more of our customers are looking for personalized, same-day delivery from their preferred online grocery delivery service.”
Similar to Hy-Vee Aisles Online, customers who use delivery powered by Instacart can note their grocery preferences, choose a delivery window and pay for their orders all on Instacart’s mobile app or website.
“Instacart is proud to offer same-day grocery delivery with community favorite Hy-Vee,” said Nilam Ganenthiran, Instacart’s chief business officer. “Combining the quality and variety of brands found at Hy-Vee stores with the convenience of shopping from home saves customers valuable time and elevates their experience.”
The areas where Hy-Vee stores are launching the Instacart partnership are Madison, Wis.; Minneapolis; Rochester, Minn.; Omaha; Lincoln, Neb.; Bloomington, Ill.; Peoria, Ill.; Springfield, Ill.; Sycamore, Ill.; Jefferson City, Mo.; Columbia, Mo.; Quad Cities, Iowa; and Des Moines.