SAN FRANCISCO — Sephora and Instacart are partnering to offer same-day delivery in as little as an hour from nearly all Sephora store locations across North America, the companies announced Thursday.
Sephora is now available on the Instacart marketplace, offering its expansive selection of makeup, skincare, haircare, wellness, beauty tools and fragrances at same price as in stores. As part of the new partnership, customers will also be able to access select promotions from Sephora’s Beauty Insider program and earn points on every Sephora order placed on the Instacart marketplace. Sephora same-day delivery powered by Instacart is now available in select store locations in California and Canada and will expand to more than 400 stores over the coming weeks.
“We’re thrilled to partner with Instacart and continue to provide an innovative and seamless shopping experience for our clients,” said Carolyn Bojanowski, SVP and GM of eCommerce for Sephora. “We’re always looking for unique, yet practical ways to meet our clients at every touchpoint; and now more than ever, we know they seek ease and convenience. With our Instacart partnership, we can offer a new same-day delivery service option to our existing clients, and also introduce some of the benefits of being a Sephora client to Instacart’s marketplace.”
As part of this partnership, Instacart has developed new product functionality that brings the uniqueness of the Sephora store experience to life on the Instacart marketplace. The new consumer shopping design makes it easier for Sephora Beauty Insiders and new customers alike to seamlessly browse and shop from Sephora’s more than 300 carefully curated brands and thousands of unique products, and quickly find their perfect color through a new, one-click shade selector.
“Instacart has become part of the household rhythm for people across North America looking to have the groceries and goods they need delivered same-day from the retailers they know and love. For many people, the essentials they need go beyond fresh food and pantry staples and, over the last few years, we’ve seen an increase in customer demand for personal care, wellness and beauty products,” said Chris Rogers, Vice President of Retail at Instacart. “Today, we’re excited to welcome Sephora to Instacart, delivering more selection to customers looking for a seamless, same-day shopping experience from their favorite beauty retailer. We’re proud to bring Sephora’s unrivaled product choice – from emerging brands to trusted favorites – their leading rewards program and inspiring shopping experience to the Instacart marketplace. Now, for the first time ever, customers across North America can get their makeup, skincare, wellness products and more delivered from the Sephora store to their door in as fast as an hour.”