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Jet.com will be assimilated

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BENTONVILLE, Ark. — Just over two years after Walmart acquired Jet.com, the retailer is now taking steps to more fully integrate the e-commerce platform into its own business.

As part of the planned changes, Simon Belsham’s role as Jet president will be eliminated, and Jet team leaders will now report to Kieran Shanahan, who has been overseeing Walmart’s food, consumables, and health and wellness divisions online.

Walmart said it will merge the rest of Jet’s teams — including retail, marketing, technology, analytics and product — within Walmart.

“We don’t have the same need for a dedicated leader,” at Jet anymore, said Marc Lore, the co-founder of Jet.com who now serves as the head of Walmart’s e-commerce business in the U.S.

Belsham will remain with the company until early August to help with the transition, Lore said. “This natural progression of integrating an acquisition allows us to fully leverage Walmart’s assets for Jet and leverage Jet’s talent for Walmart,” he added.


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