Willink is co-author of the New York Times bestseller, Extreme Ownership: How U.S. Navy SEALs Lead and Win, and is the host of the Jocko Podcast. He will discuss how retailers and suppliers can lead in dynamic situations in a presentation scheduled for Sunday, September 30.
The keynote, titled “Combat Leadership: Build High Performance, Winning Teams,” is based on Willink’s experience as commander of one of the Navy Seal’s most-decorated units. He argues that while combat is different from any other environment in the world, the traits and qualities needed to succeed are exactly the same. According to ECRM, Willink will provide simple and direct, yet simultaneously strategic and diplomatic, leadership concepts that are designed to get participants and their teams executing at the highest level possible.