LOS ANGELES — John Frieda Hair Care and brand ambassador Camila Mendes launched the new Day 2 Revival collection at an intimate event in Los Angeles over the weekend. The collection, specially formulated to bring unwashed, second day hair back to life, was shared with a select group of digital influencers and media at a Friendsgiving dinner hosted by Camila in Hollywood Hills. Attendees received a sneak peek of the line and were given exclusive codes to share with their followers and readers, allowing consumers to shop the line during an exclusive, limited-edition pre-launch on Amazon.com prior to the official launch in 2019.
The Day 2 Revival collection is designed to let consumers refresh their hair and reset statement-making styles on days they don’t wash it. Comprised of four styling products, the collection is specially formulated to work on dry hair.
Mendes said she identifies with women who aren’t washing their hair every day.
“As someone with naturally textured hair, I tend to avoid washing daily so I can stretch my style for a few days,” she explains. “But after a day or two, my waves just don’t look as good. I love that now there are products that can prolong my time between washes but still keep my hair looking freshly styled.”
The collection has a product for every hair type, from the tightest curls to those with finer, straighter hair:
- Day 2 Revival Curl Reset Spray promises to breath new life to day-old curls via a nourishing blend of Acai and Avocado Dry Oil. Ideal for curly hair prone to losing moisture, the spray formula instantly revives curl definition while removing frizz, adding moisture and increasing softness.
- Day 2 Revival Smoothing Dry Oil helps to tame frizz, instantly smoothing and nourishing dry hair. Made with hydrating Acai and Avocado Dry Oil, the formula reignites shine in dull, day-old hair without leaving a heavy or greasy residue.
- Day 2 Revival Wave Refresh Spray contains a unique blend of Acai and Avocado Dry Oil to increase texture and grip on dry hair. Each spritz instantly makes waves that enhance yesterday’s hair and leave it looking naturally tousled.
- Day 2 Revival Dry Shampoo instantly refreshes second day hair and scalp without leaving a visible residue. Lightly scented, it quickly absorbs oil and reactivates style for a clean feeling on the days you don’t wash.
“Extending your wash days is not a trend, it’s a styling choice that women of all hair types have been doing for quite some time,” says Leah Stone, senior brand manager, John Frieda Hair Care U.S. “Day 2 Revival products are ideal for women who are looking to make their day two, three or four hair look refreshed, polished and fabulous, without the fuss of washing and drying.”
John Frieda Day 2 Revival products are available via pre-sale at Amazon.com while supplies last, the company said.