NEW YORK — Former L’Oréal USA executive Joseph J. Campinell died this past Saturday due to complications from the coronavirus. He was 73 years old.

Joseph Campinell

Campinell retired as president of L’Oréal USA’s Consumer Products Division in 2011. He was at the company 25 years and is credited with helping to establish brands such as L’Oréal Paris, Maybelline New York, Garnier and SoftSheen Carson into leading players.

Campinell joined the company in 1986 as vice president of marketing for hair care and hair color, and quickly rose through the ranks. By 2002, he was in charge of the Consumer Products Division, which then consisted of L’Oréal Paris, Maybelline and SoftSheen Carson. During his leadership, L’Oréal Paris became the number-one beauty brand in the U.S.

“Joe Campinell was a beloved member of the L’Oréal community and one of the great architects of L’Oréal USA,” said Frédéric Rozé, executive vice president of L’Oréal Americas. “A natural-born leader, Joe took the Consumer Products Division to new heights during his 25-year career at L’Oréal and made it a market leader in almost every category. As we think of Joe today, we can remember the inspiring leader so thrilled with the hard-earned success of the business and so proud of his teams. On this sad day, we share our gratitude for the time spent with Joe and for the powerful legacy he left behind and express our deepest sympathies to his family.”

He is survived by his wife, Mary; daughter, Melissa Frey; two sons, Eric and Mark, and 10 grandchildren. A service celebrating Campinell’s life will be held in the fall.