Pilot Pen G2 Edge

Kellogg debuts Minecraft Creeper Crunch Cereal

Print Friendly, PDF & Email

BATTLE CREEK, Mich. — Kellogg Co. is introducing Minecraft Creeper Crunch Cereal that features green squares of “Creeper Bit” marshmallows that resemble Minecraft blocks. Each box includes a code that unlocks one of 10 in-game clothing items, offering players a way to personalize their characters’ in-game style.

“As a popular video game, Minecraft has inspired exploration and creativity for millions of players worldwide,” said Erin Storm, marketing director of Kellogg All Family Cereal. “With Kellogg’s Minecraft Creeper Crunch Cereal, game fanatics and families alike can build their own delicious breakfast and gaming adventure.”

“Minecraft players seek to experience the imaginative, adventurous spirit offered within the game,” said Kayleen Walters, general manager of licensing and partnerships at Mojang Studios. “Partnering with Kellogg’s is the perfect opportunity for our community to extend the vibrant creativity of the game they already eat up — and it gives them a literal taste of Minecraft in real life.”

Kellogg’s Minecraft Creeper Crunch Cereal is available in stores nationwide and online at a suggested retail price of $3.99 for an 8-ounce box and $5.69 for a 12.7-ounce box.


ECRM_06-01-22


You must be logged in to post a comment Login