BATTLE CREEK, Mich.— Ahead of the theatrical release of MGM’s animated sequel “The Addams Family 2” on Oct. 1, Kellogg Co. is teaming up with the studio with limited-edition cereals and snacks and in-pack giveaways.
The limited-edition cereals — Kellogg’s Froot Loops, Kellogg’s Chocolate Frosted Flakes and Kellogg’s Apple Jacks — have been transformed for Halloween with marshmallow-shaped monsters, ghosts and bats. In addition, the Addams Family characters, including Wednesday, It and Lurch, make a special box appearance alongside such characters as Toucan Sam and Tony the Tiger.
“A timeless Halloween classic, ‘The Addams Family’ has brought families and friends together for years,” said Laura Newman, senior marketing director of Kellogg All Family Cereal. “This collaboration enables families to bring the oddly lovable Addams Family spirit home with our spooky cereals, trick-or-treat-ready snacks and a free download of the first animated Addams Family movie within specially marked boxes.”
Along with Kellogg cereals, Kellogg’s Froot Loops Jumbo Snax, Pop-Tarts Frosted Spooky Chocolatey Fudge Bites and Rice Krispies Treats Original Big Bars are getting a Halloween transformation. Featuring “The Addams Family” characters and Toucan Sam in festive costumes, all varieties are available in single-serving pouches or bars for trick-or-treaters.
“A fan-favorite for decades, ‘The Addams Family’ continues to resonate with audiences of all ages across the globe,” said Stephen Bruno, chief marketing officer of MGM. “With this exciting new Kellogg collaboration, we are giving fans an entirely new way to experience everyone’s favorite macabre clan beyond this October’s movie release, whether it’s enjoying a bowl of spooky cereal or nibbling on an out-of-the-ordinary trick-or-treat snack.”
The Halloween lineup will be available at retailers nationwide in July at a suggested retail price of $3.99–$5.69 for a 10.5-24.7-ounce box of Kellogg’s Spooky Cereal, $8.99 for 50 0.33-ounce single-serving bags of Kellogg’s Froot Loops Jumbo Snax, $9.99 for 20 1.4-ounce single-serving bags of Pop-Tarts Frosted Spooky Chocolatey Fudge Bites and $8.99 for a 12-bar box of Rice Krispies Treats Original Big Bars.