BATTLE CREEK, Mich. — Kellogg Co. is introducing Kellogg’s Bowl Buddies, five favorite cereal characters to be included in specially marked boxes of Kellogg’s Frosted Flakes, Kellogg’s Froot Loops, Kellogg’s Rice Krispies and Kellogg’s Apple Jacks boxes.
Each box includes one surprise character inside.
“For generations, Kellogg has brought families together at the breakfast table, with Tony the Tiger, Toucan Sam and pals being an integral part of family memories made over breakfast,” said Laura Newman, senior marketing director of Kellogg All Family Cereal. “Now the beloved cereal gang can truly be a part of the breakfast hangout with cereal fans of all ages.”
Starting in September, the Kellogg’s Bowl Buddies will be available in cereal selling for a suggested $3.99–$5.69 for a 14.7-24-ounce box.