BATTLE CREEK, Mich. — Kellogg Co.’s Kellogg’s Rice Krispies brand is rolling out in January its first new flavor in more than 10 years — Kellogg’s Strawberry Krispies.

“Our fans are explorers who constantly seek new varieties, flavors and possibilities,” said Chris Stolsky, associate director of marketing for Rice Krispies. “We are introducing Strawberry Krispies to give them just that, a new cereal with endless moments of goodness packed in each bite.”

New Kellogg’s Strawberry Krispies will be available nationwide at all major retailers and grocery stores where breakfast foods are sold, selling for a suggested price of between $3.99 and $5.69.