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Kellogg’s rolls out Pop-Tarts Frosted Confetti Cake Bites

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BATTLE CREEK, Mich. — Kellogg Co. has expanded its Pop-Tart brand options with a new flavor — Pop-Tarts Frosted Confetti Cake Bites.

Packed with cake flavor and decorated with edible glitter, Pop-Tarts Frosted Confetti Cake Bites are a snacking option that the company said “will appeal to anyone who appreciates ’90s culture. The celebratory flavor will make you think it’s your birthday with every bite — whether you’re at the mall, the arcade or just chillin’ at home.”

“At Pop-Tarts, we’re always looking for the next flavor innovation, and with the popularity of ’90s nostalgia culture, new Frosted Confetti Cake Bites will be a hit with fans looking for a taste of the past,” said Sarah Reinecke, director of brand marketing for Kellogg’s Portable Wholesome Snacks. “These colorful snacks taste like you’re eating a slice of birthday cake on the go, no baking required.”

Pop-Tarts Frosted Confetti Cake Bites will be available this month at retailers nationwide in a five-count box, and a 10-count box at Walmart stores.


ECRM_06-01-22


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