SAN FRANCISCO — Diamond Foods Inc.’s Kettle brand plans to launch a new product line of all-natural tortilla chips called Kettle Brand TIAS!.
Diamond Foods Inc.’s Kettle brand plans to launch a new product line of all-natural tortilla chips called Kettle Brand TIAS!.
Diamond said this week that Kettle Brand TIAS! are slated to become available on retail shelves beginning in August.
Kettle Brand TIAS! line will be offered in six flavors, including Salsa Picante, Zesty Ranch, Nacho Cheddar, Toasted Corn, Sweet Baja Barbeque and Chili Con Queso. The chips are made of certified organic corn, expeller pressed oil and all-natural seasonings, according to Diamond.
The company noted that the new product line expands the Kettle premium potato chip brand into the $2.9 billion tortilla chip snack segment.
"Kettle Brand TIAS! is a strong opportunity for our company to leverage the innovation strength of the Kettle brand and place it into an adjacent segment. The natural tortilla chip segment is 40% larger than the natural potato chip segment," commented Michael Mendes, chairman, president and chief executive of Diamond Foods.
"Our consumer research showed that active lifestyles often require tortilla chips to be flavorful when enjoyed right out of the bag," stated Kettle brand director Julie Dunmire. "However, consumers also expressed a desire to have full-flavored chips done in an all-natural way. With Kettle Brand TIAS!, consumers can now have ‘great taste … naturally.’ "
Diamond’s other products include Emerald snack nuts, Pop Secret popcorn, and Diamond of California culinary and snack nuts.